About 50 VW Polo BlueMotion models will dominate this year's ECHO awards, one of the most prestigious music awards in Germany given by an association of recording companies called the Deutsche Phono-Akademie.
During the awarding ceremony that will take place at the German capital city of Berlin, the VW Polo BlueMotion will function as the shuttle service for some of the local and international music artists, as well as guest visitors at the awarding ceremony. They will step on the VW floor mats and drive up to the red carpet aboard the VW Polo BlueMotion. This a way for the Wolfsburg-based car manufacturer to promote the advantages and the environmental attributes of the VW Polo BlueMotion including low fuel consumption and cleaner exhaust emissions. Moreover, the VW Polo BlueMotion also symbolizes environmental protection.
Stephan Grühsem, Head of Communications at Volkswagen AG said:
"We are confident that national and international guests at the ECHO award ceremony will welcome the opportunity to experience the advantages of the VW Polo BlueMotion - dynamics, low average fuel consumption and low emissions."
Gerd Gebhardt, Executive Producer of ECHO 2007, added: "We are 100% behind this exemplary action. After all, the future belongs to economical and environmentally-friendly cars!"
The VW Polo BlueMotion will show off its fuel efficient and low fuel consumption powertrain components under its sleek hood including the 1.4-liter 3-cylinder TDI engine capable of delivering 80 horsepower (59 kW) at 4,000 rpm and produces 144 lb.-ft. (195 Nm) amount of peak torque at 1,800 rpm, coupled with a 5-speed manual gearbox. With this powertrain package, the VW Polo BlueMotion can accelerate from zero to 62 mph in 12.8 seconds and can reach an a top speed of 109 mph.
The engine also feature some of the advanced powertrain systems like diesel particulate filter, exhaust gas turbo charger, improved Exhaust Gas Recirculation (EGR), EGR cooler, electrically activated EGR valve, and oxidizing catalytic converter to further reduce harmful CO2 exhaust emissions. This allows the VW Polo BlueMotion to comply with the most stringent EURO 4 emissions standard. The VW Polo BlueMotion also offers fuel efficiency for its customers. According to Volkswagen, The VW Polo BlueMotion has a low consumption of only 3.9 liters of fuel per 62 miles (100 km) of driving distance.
Along with the VW Polo BlueMotion, Volkswagen AG will also make the 2007 ECHO music awards as the stage for the world premiere of the exclusive Sound Foundation Polo "First Act" model. Based on the VW Polo model and created by Volkswagen Individual, the Sound Foundation Polo "First Act" fits the driving characteristics and interest of music lovers. The car is equipped with a guitar audio jack under the glove compartment capable of producing 70 watts of sound.