Tuesday, March 18, 2014

Cadillac BLS Bags Winter Car 2007 Award

Recently at the 77th Salon International de l'Auto Geneve (77th annual Geneva International Motor Show), Tekniikan Maailma magazine, one of the leading automotive publications in Finland named the 2007 Cadillac BLS 4-door compact sedan as the recipient of their Winter Car 2007 Award. Martti Merilinna, Chief Editor of Tekniikan Maailma handed the award to Cadillac General Manager Jim Taylor.

In the past 12 months, the Tekniikan Maailma conducted a winter test drive for 20 European vehicle models, including the newest models from Volvo, Honda, Peugeot, Skoda, and other European brands. Tekniikan Maailma crew brought the vehicles in a winter test track located Ivalo, a village in Northern Finland. The Ivalo village is noted for hosting some of the largest winter sports events like down-hill and cross-country skiing, snowboarding, and slalom skiing. Moreover, the place is also one of the areas in Europe with the most harsh winter driving conditions.

The Winter Car 2007 Award aims to determine which of the 20 vehicles could: "... in this sparsely populated land of the cold and dark winter... take us to our destination in safety, comfort and warmth."

Among the 20 competitors, Tekniikan Maailma has chosen the Cadillac BLS sedan as the winner because of the vehicle's impressive performance in winter driving conditions. The Tekniikan Maailma winter test crew made their selection based on certain criteria including low-grip handling, braking stability, grip on uphill starts, headlamp performance, and the ability of the vehicle to "heat the interior to a comfortable 15 degrees in just 10 minutes from a sub-zero startup".

The Cadillac BLS scored high during the evaluation, bagged the Winter Car 2007 award, and most of all, achieved what the Cadillac BLS design and engineering team aims, which is to integrate with the "toughest European driving conditions." The Tekniikan Maailma winter test crew commented: "Here is the best ever Cadillac one could hope for in winter use."

The Europe-only Cadillac BLS compact sedan was released in 2006, based on GM's Epsilon vehicle platform and was built in Cadillac assembly plant located in Trollhättan, Sweden. The car features the very first turbo diesel engine from GM's luxury brand. It also comes with elegant exterior design and GM parts like GM mud flap, comfortable interior features, as well as impressive vehicle driving and handling performance. The Cadillac BLS sedan has a starting manufacturer's suggested retail price (MSRP) of 19,000 Euros or about $25,000 USD.